Advertising on people – The Human Billboard


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Adverts, to most of us are an annoyance. They exist in all manner of mediums that we put up with because they pay for the other thing associated with them that we want to look at like Television, internet sites or mobile phone games.

Adverts also exist in all manner of mediums that we are just exposed to on a daily basis with out choice such as, email and posters or billboards in airports, hospitals, petrol stations, lifts, ATMs. The list goes on.

Some say that adverts are necessary to stimulate economic growth. This may be true, but water is needed to sustain life, but we too much water will kill you. And we are drowning in the amount of advertising that exists in the world.

So why do a lot of us choose to become walking billboards ourselves? People are willing to pay for wear clothes with adverts for products on the front in huge letters. Some will go as far as to tattoo themselves with adverts and logos.

These people are paying for them, and the company is not paying them?

Sorry, but are we happy to be servants to the masters? Or are we not thinking about what we are doing here?

Are we slowly heading toward a Dystopian future, where we are all products of sponsorship (famous people already are). We won’t have our identities anymore, and our surnames will only be things like Apple, Tesco and Coke. And this is how it all starts, with free will.

The companies don’t need to try anymore, we have accepted our fate. Because that’s it, that’s the answer why. They’ve already done it. They’ve created brand loyalty amongst us. Even if you don’t wear it on your person, you own it, eat it or drink it. Then show it off in other ways than wearing it. You talk about it, write about it.

The adverts make it seem so cool though don’t they. ‘All the cool kids consume it, this is the product you should use’, we say. The marketing campaign worked. You are the advertiser.

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